So Now We Have Video Blogs
November 12, 2010

After months of listening to our social media director speak of the value of having them, FINALLY Randolph Sterling, Inc. has produced some videos for the website and our blogs. There has been much discussion as to how to do these videos and at what expense. Do we do them ourselves or do we hire a professional video production company to do it for us? Our feeling was that we would start with the flip cam, knowing that there are definitely better quality options out there but at least getting us involved in the media rather than taking what would have been months to interview video production guys, etc.

We also chose to have topics for discussion based on frequently asked questions and things that we know people want to ask, or maybe wonder about but don’t actually ask. We did not script it out simply because I (who was in all of the videos, but this will change as we will have other members of the team speaking on their particular areas of expertise as well) generally do better just talking about my thoughts on subjects rather than scripting it out. The conversational style is also how we develop talking points for our inside sales projects so my thought is if it is good enough for us to recommend to our clients for best results, it is good enough for us to use ourselves.

[videos will be back up once website maintenance is complete 02/10/11]


Ready to Launch
July 13, 2010

Earlier this year, we unveiled our new logos and last week we revealed our new website. Getting a new website has been something we had been intending to do for awhile, but between opening up our second office, getting our SAM groups off the ground, initiating our social media efforts, setting up our new trade show services, and doing an endless list of other things, it was something that was unfortunately put aside on more than one occasion. Our previous website was one we set up ourselves a number of years ago at a time when just having a website put a small to mid-sized business ahead of the game. However, over the years, it became outdated and neglected, and did not represent the true quality of the services we offer. Today that changes as we launch our new website, which we are certain will only continue to improve. Over time, we intend to use it to host our blog, discussion boards for SAM members, videos, and much more. We hope you enjoy it, and visit us again soon!

[As of 02/05/2011 our website is undergoing some maintenance. Please bear with us in the mean time. We will inform all of our loyal readers when it is up again. Thank you!]