Lucky’s Pot of Leads

Order tickets via Eventbrite:

In conjunction with Business Club America and Randolph Sterling, Inc., Hummingbird Creative Group invites you to the second of a series of 9 roundtable events in 2010 to celebrate Hummingbird’s 15th Anniversary.

Friday, March 12, 2010 from 11:30am – 1:00pm at 1705 Prime, join industry expert panelists:
Wendy Coulter, President, Hummingbird Creative Group, Inc.
Rich Burghgraef, President – Randolph Sterling, Inc.
Sherry Mitchell, Director Brand Strategies, Hummingbird Creative Group, Inc.

The trio will address the differences between sales and marketing, as well as how they must support one another for either to be successful. Discover how to better qualify sales prospects through understanding why your current customers buy from you and using that information to build marketing messages that can help you sell! You will learn about:

~ the need for structured communication between your sales and marketing teams
~ the importance of knowing your competitive advantages
~ new online resources and opportunities to find and foster leads and fill your sales funnel
~ how selling is best done by asking questions, not selling what you have
~ budgeting for both sales and marketing, not one or the other, to reach your growth goals
~ qualifying leads to find more of the business you want through your sales and marketing efforts
~ using unique sales enablement tools to build brand awareness

1705 Prime
1705 E. Millbrook Rd.
Raleigh, NC 27609

Cost is $25 per person and includes lunch

Order tickets via Eventbrite by Monday, March 8th:
or call 919-854-9100 ext. 304


The Last Day of the Project is the First Day of Unemployment

Rich will discuss topics concerning independent consultants, including how to balance sales efforts with delivering services to clients, finding client that “get it”, and how to differentiate yourself from other service providers. The evening includes presentations, networking, and dinner.

Date: March 3, 2010

Time: 5:00-9:00

Location: Marcello’s Restaurant. 645 W. North Ave. Chicago, IL.


A Special Opportunity for BCA Triangle Members

BCA-Triangle members know the importance of building relationships and looking to other BCA members as a valuable resource to help you grow your business. Our members have tools to offer each other that compliment the educational component of BCA and enhance the value of your membership. As an added membership benefit to you, Rich Burghgraef, President of Randolph Sterling, is pleased to announce a special opportunity for BCA members. BCA and Randolph Sterling, Inc. have developed a partnership where each BCA member will have one sales or marketing professional enrolled in Randolph Sterling Inc’s SAM Peer Advisory Group. That member will receive three month’s of membership included with their BCA membership.

The SAM Peer Groups are ideal for C-Level Sales Executives, Sales Managers, Sales Directors, Business Owners without a sales staff, and front-line sales representatives. The groups are based on company size and offer a trusted, confidential setting where members can discuss issues and challenges and help each other develop solutions that increase profitability.

Rich will be contacting BCA members over the next few weeks to discuss the details of the SAM Groups.  This is a wonderful opportunity for BCA members and I encourage you to take advantage of this member benefit.

For more information, please contact Penn Shore at 919.612.9458 or


Developing A Winning Sales Strategy

Market: Business Clubs America Triangle

Presented by: Randolph Sterling, Inc. and Talent Management Solutions

Date: Tuesday, October 20

Time: 11:30am – 2:00pm

Location: KeySource Commercial Bank Conference Room

280 S. Mangum Street

Durham, NC 27701

Cost:  $16 (includes lunch)

RSVP by: Wednesday, October 14 (Seating is limited.)

Questions? Contact Cathy Sanita at or 919-247-0522.

Event Description:

Ask yourself these questions:

  • Does your sales strategy align with your overall business strategy?
  • Can you identify gaps in your current sales structure, support systems and your incentive plans?
  • Is it time for you to build a sales team from the ground up?
  • Is your current sales team struggling to meet expectations?
  • When was the last time you objectively evaluated the productivity and effectiveness of your sales and marketing efforts?…would you even know where to start?

Rich Burghgraef of Randolph Sterling and Rob Pulley of Talent Management Solutions have aligned their talents for this exciting interactive workshop.  Together, they will help you identify solutions to tackle the above questions.  Using a Sales Diagnostic tool developed by Rob Pulley, you will be able to identify new opportunities for growth, development, channel expansion and process improvements.  You will walk away from the workshop with defined steps on how to increase sales effectiveness, decrease ramp-up time, achieve your target sales goals and reduce turnover and the loss of key performers.  This is an event not to be missed if you want to thrive and not just survive.

Seating is limited so sign up today!

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