April Showers Bring May Flowers

As they say, April showers bring May flowers. That always reminds me of when I first started selling right out of college. I worked for a company that expected their salespeople to literally walk the streets and cold call companies. My favorite days were the rainy ones because there were fewer people out there knocking on doors, so there was a better chance of me actually seeing a decision maker. It also helped that as a kid in my early 20s walking in with a wet overcoat on, many a receptionist took pity on me and helped me to see a decision maker—heck, whatever helps get you in the door!

You don’t see as many salespeople canvassing industrial parks anymore. It is an art that has lost favor in lieu of the phone, email and social media. It does remind us however, that no matter how you find that new prospect, you do need to continue to cultivate the relationship and allow it to grow much like the April rain that helps the flowers to grow and bloom in May.

What have you been doing to help cultivate and bloom your own flowers (or prized accounts?)

Don’t worry, we can help you. Whether it is reaching out to the prospects that your sales team just never seems to have time to reach, following up with prospects from a trade show that your team went to, or covering an open territory while a sales rep is being hired, we can work with you to cultivate those relationships that will give you the flower garden you always wanted.

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