Here We Are

Here we are…at the beginning of the 12th month of the calendar. Boy has 2010 flown by. It seems like just yesterday when I was writing about the start of a new decade (which is actually this year, but I’m not going to start that conversation again). So much has happened in our world and in the world over the past 11 months. It seems as though the economy has taken a turn for the better, thanks in large part to many of my friends who own small to mid-sized businesses. To paraphrase George Bailey from my favorite movie, It’s a Wonderful Life, it is the small to mid sized business who does most of the living and working and purchasing and dying in this world. We didn’t need a bailout, we just needed our entrepreneurial spirit to help us continue to grow in tougher times.

Of course, I did mention that it is the beginning of the 12th month on our calendar, not the end of it. We at Randolph Sterling are very busy with new projects starting every day, and we are seeing clients busier and busier throughout the month of December. Working smarter has definitely prevailed.

Speaking of working smarter, every Monday, we have an internal sales meeting with our inside sales team. We discuss the projects we are all working on and discuss how we can help each other to provide the best possible experience for our clients. We ask our clients to tell us what makes them different from their competition and how can we use that to help find more of the people they should be working with. We also look at the responses we receive in the rather lengthy conversations we have with prospects to see what they are telling us about what they are looking for and how our clients can help them. We are all about developing relationships for our clients, but it needs to be relationships of value to them.

Working smarter does include an amount of fun, as our resident social media expert, Daniel Nuccio, found time to develop two contests this December, one asking you about your favorite holiday song and another trivia contest from the previously mentioned It’s a Wonderful Life. Between developing budgets for next year and making those last few sales of the year, be sure to check them out!

 

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