So Now We Have Video Blogs

After months of listening to our social media director speak of the value of having them, FINALLY Randolph Sterling, Inc. has produced some videos for the website and our blogs. There has been much discussion as to how to do these videos and at what expense. Do we do them ourselves or do we hire a professional video production company to do it for us? Our feeling was that we would start with the flip cam, knowing that there are definitely better quality options out there but at least getting us involved in the media rather than taking what would have been months to interview video production guys, etc.

We also chose to have topics for discussion based on frequently asked questions and things that we know people want to ask, or maybe wonder about but don’t actually ask. We did not script it out simply because I (who was in all of the videos, but this will change as we will have other members of the team speaking on their particular areas of expertise as well) generally do better just talking about my thoughts on subjects rather than scripting it out. The conversational style is also how we develop talking points for our inside sales projects so my thought is if it is good enough for us to recommend to our clients for best results, it is good enough for us to use ourselves.

[videos will be back up once website maintenance is complete 02/10/11]

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