Happy Thanksgiving Month to Everyone!!!

Happy Thanksgiving month to everyone. One of my favorite times of the year is about to begin. Thanksgiving is a time where we stop (OK, slow down—more on that later) and say thank you for all that we have, no matter how big or small. For all of its faults, we are lucky enough to live in the greatest country in the world and we at Randolph Sterling, Inc. get to work with some of the greatest clients in the world.

We truly thank you for allowing us to be a part of your success.

I said earlier that Thanksgiving is a time to stop and say thanks, but then corrected myself to say “slow down” rather than stop. You see, too many people take the last month and a half of the year to do just that…stop. Stop calling clients, stop finding new prospects, stop developing new initiatives…they just stop. I am all for smelling the roses (or in this case, sticking with the Thanksgiving theme, turkey and my grandmother’s sweet potatoes) but this is the time to be moving forward.

Want to stand out from your competition? Don’t do the same thing they are doing. I was talking to a friend and colleague who had mentioned that she had planned on seeing a bunch of clients and prospects but a huge rainstorm was coming through town so she might have to cancel some of her stops.

I mentioned to her that a day like that is the best day to stop in and see a client to drop off a thank you gift or to visit with a prospect. Why? Because if you want to be different, do something different. When your competition is worried about getting wet in a rainstorm, or, at this time of year, is going Christmas shopping rather than seeing people, and you are the one who is still out there knocking on doors…you will be remembered. I’ve had people meet with me early in my career simply because they felt badly sending me out in the rain. It got me in the door, but I still had to know what I was talking about to close the deal. However, being there when others wouldn’t definitely set me apart.

Remember during this time of thanks what sets you apart. Go the extra mile or simply talk to your clients and don’t just thank them for their business, ask them what they like about your company and what they hope you will be doing in 2011. Who knows, you may uncover an opportunity your competition won’t even be thinking about for another two months!

Happy Thanksgiving!

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2 Responses

  1. […] about sleigh bells playing at Starbucks, or catch a commercial starring Santa until right around Thanksgiving , but now it seems like the stores are putting up decorated pine trees and garland the same day they […]

  2. […] 2011, A Year to Work Smarter and Grow the Right Way! Since most of my November and December articles talk about how you shouldn’t stop your sales efforts during the “holiday […]

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