LinkedIn 101: 9 Easy Tips

The other week I had the opportunity to attend a social media lecture, this one covering the basics of LinkedIn, while peripherally touching on the oft debated topic of how to properly draw lines between your personal online persona and your professional one (more on this at a later time).

Now, to someone who works in the social media, or at least has some hands on experience with it, much of this may seem rudimentary, but, for many, this information is either new, or a helpful reminder of things too often put on hold.

  1. LinkedIn is the most professional of the major social media tools, although, for some, less professional social media tools can strengthen or create professional relationships when used properly and carefully.
  2. Make sure your profile is at 100%.
  3. Create a company page.
  4. Take advantage of your first and second degree relationships.
  5. Search for people you would like to do business with, taking advantage of advanced search features when necessary.
  6. Partake in or create groups.
  7. Use ads, keeping in mind that the more qualified they are, the more expensive they are.
  8. Establish yourself as an expert through the Q&A section of LinkedIn.
  9. Do not try to overconnect to the point of spamming people.



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