Welcome to February Everyone, the Month Known for Love and the Hope of an Early Spring!

I am very excited about pitchers and catchers reporting to spring training in a couple of weeks. The winter, so far, has been long, gray, and cold, even if business has been very positive. Since mid-December we have taken on 6 new clients and our team is doing very well in assisting them to build up strong relationships with the right clients.

So what does this have to do with Spring Training?

I was having a conversation with a colleague last week and was asked what I feel is the best trait that I have that allows me to do my job well. My response was my ability to play baseball. Those of you who know me know that I make a lot of parallels between baseball and sales so before thinking that my goal here is to make Randolph Sterling a professional baseball team…hmm Burghgraef Field, what about Sterling Diamond? Has a ring to it…Ok, I’m back. Read on.

I have always found that playing a game where even the best fail 7 out of 10 times has been great preparation for a career in sales. It has allowed me to learn from everything I do as there is always room for improvement in the quest for perfection that the law of averages says simply will not come. It has also given me a short memory so when it is one of the times when I don’t get a hit, I don’t let it linger too long. It also helps me not to rest on my laurels when good things happen. This reminds me of a scene in one of my favorite baseball movies, Bull Durham, right after “Nuke” LaLoosh strikes out the side:

Crash Davis: “Your fastball is up, you are hanging your curveball; in “the show” they would have crushed you.”

Nuke: “What’s wrong with you, man? Can’t you just let me savor the moment?”

Davis: “Moment’s over!”

We only have 28 days this month, so savor every moment but keep on looking forward and keep selling!